Nowadays, obesity is a public health problem which is increasingly present in our society. If we add to this concern the increase in cases of childhood obesity, we find ourselves with a very worrying problem. Experts suggest that the main causes of childhood obesity are a lack of physical activity and dietary excess.
Corporate Social Responsibility (CSR) is one way that companies have to collaborate and actively contribute to society. At BTSA we believe that we must work not only in the improvement of society but also to bet on the future of it. And who is more representative of the futuree than young people?
With the sponsorship of women’s basketball teams of Nuestra Señora de las Maravillas School we promote a healthy and balanced society for the future and try to improve the daily life of current society.
At BTSA we have made a commitment to young people because we are convinced that they are the engine that will move our society towards a sustainable future. To guarantee this, young people must acquire healthy habits and to acheive this, sports are one of our best allies.
We are convinced that sponsoring children’s teams is a good strategy. Win or lose, the goal is to raise awareness of the importance of maintaining a healthy lifestyle and a balanced diet from a young age.